The digital world doesn’t stand still, and neither do we at SIX Network. As more people around the world turn to blockchain, we’re making changes to better help them. Our rebranding isn’t just about a new look — it’s our commitment to making blockchain easy and accessible for everyone.
SIX Network is rebranding to align with a new business direction, mission, vision, and core values. We are intensely focused on creating an environment that enables businesses to enter Web3.
The rebranding effort is entirely centered around refreshing our entire brand identity. Our primary objective is to simplify the adoption of blockchain technology and help businesses enter the Web3 era, as exemplified by our tagline, ‘Simplify Blockchain Adoption, Amplify Business.’
We have dedicated a rebranding website to this initiative, where you can find more here: http://six.network/
We’re proud to introduce our core values, which serve as the guiding pillars of our brand:
• Blockchain Adoption: We wholeheartedly embrace the transformative potential of blockchain.
• Seamless Experience: Your journey with us will always be smooth and seamless.
• User-Centric: Users are at the heart of everything we do.
• Dynamic Adaptability: We stay agile and responsive to changing needs.
• Optimal Efficiency: We’re committed to efficiency and excellence in all aspects of our services.
Our new tagline, “Simplify Blockchain Adoption, Amplify Business,” represents the essence of our rebranding strategy.
Simplify Blockchain Adoption: We recognize that blockchain technology can be complex. Therefore, we aim to simplify the process of adopting blockchain for businesses. We want to break down the barriers and make it accessible to all, regardless of their technical expertise.
Amplify Business: Our goal is to make blockchain a powerful tool for business growth. Our commitment is to help businesses thrive in the Web3 era.
This tagline is a statement of our dedication to a future where blockchain serves as a business-driven tool for innovation and growth.
To lead the way in blockchain adoption, focusing on easy and user-friendly experiences.
We aspire to lead the way in driving widespread blockchain adoption by prioritizing user-centric experiences. Through a focus on user-friendliness and simplicity, our goal is to make blockchain technology accessible and valuable for all.
To make blockchain accessible, easy to use, and trustworthy for everyone.
Our mission is to break down the barriers surrounding blockchain, making it accessible to everyone, regardless of their background or expertise.
Furthermore, we are dedicated to demonstrating the benefits that blockchain can offer, such as increased transparency, security, and efficiency. We work tirelessly to establish blockchain as a reliable and trustworthy tool.
Introducing ‘The Block’: A Symbol of Opportunity Our brand-new logo, ‘The Block,’ embodies the ‘SIX Sides of Opportunity.’ Taking inspiration from the idea of a 
(box), it represents the limitless potential and innovation within blockchain technology.
Each facet of this block mirrors the diverse activities we engage in, showcasing our unique approach to the blockchain. When you see ‘The Block’, it not only captures the essence of our brand concept but also resonates deeply with the foundational spirit of the SIX Network.
In our brand guidelines, we’ve detailed a specific color palette. This palette consists of five primary colors:
• Saffron Mango #F9C358
• Light Mustard #FAD25E
• Zeus #231F20
• Scampi #6B5C9F
• Picton Blue #55AFDD
These colors are the foundation of our visual identity.
1. Saffron Mango #F9C358 and Light Mustard #FAD25E:
These colors reflect our energetic, optimistic, and warm approach. They symbolize our commitment to making blockchain accessible and creating a welcoming environment.
2. Zeus #231F20:
The color Zeus symbolizes the eternal and endless. This color choice reflects our company’s vision for a blockchain ecosystem with limitless potential and lasting impact. We believe in the endless possibilities of blockchain technology.
3. Scampi #6B5C9F:
Scampi embodies the essence of creativity. Just as SIX Network encourages innovative thinking and creativity within the blockchain industry. We believe that creative solutions drive progress and innovation in this dynamic field.
3. Picton Blue #6B5C9F:
Picton Blue symbolizes trustworthiness and reliability. Much like the clear, calm waters of Picton Bay, this color reflects our dedication to building a blockchain platform that our users can trust.
Typography is crucial for maintaining a consistent and professional appearance within our brand. Our brand guidelines specify the following typography choices:
• Primary Typeface: AUDIOWIDE
• Secondary Typeface: Monsterrat
These typography choices are integral to our rebranding strategy for several reasons:
• Technology Aesthetic: The use of the “AUDIOWIDE” typeface injects a modern vibe into our brand, emphasizing our commitment to being a leader in blockchain and Web3 technologies.
• Clarity and Effectiveness in Communication: The selection of “Monsterrat” for normal text ensures that our messages are conveyed with cleanliness, conciseness, and professionalism.
At SIX Network, our brand concept, ‘SIX Sides of Opportunity,’ serves as the cornerstone of our approach to blockchain technology.
• Block to Basics: We’ve made the complexity of blockchain into basic, user-friendly experiences.
• Blockchain-in-the-Box: We offer businesses a seamless solution, ready for implementation.
• Connecting the Blocks: We build partnerships as connecting blocks in a chain, each one adding strength to the whole.
• Think Outside the Block: We are a culture of creativity; we invite new ideas and then create solutions.
• The Block of Possibilities: We’re a mystery box of endless possibilities, offering businesses valuable solutions.
• Financial Innovation Beyond the Block: We’re going beyond the block to build a more efficient financial innovation.
To learn more about our rebranding journey and explore our new identity, please visit our rebranding website here.
At SIX Network, we are committed to leading the way in making blockchain accessible and valuable for all, driving innovation, and paving the path to a promising Web3 future.
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